Every client told, through the right channel

Notifications are set in a single table: one row per event, one column per recipient and per channel. Legal and security emails — password reset, sign-in code — are locked: they always go out.

The school also chooses which administrators receive team emails, and what happens when an admin performs the action themselves: notify as usual, or send nothing.

A lesson cancelled because of the weather, a spot freed for a few hours: these are the messages a client must read in time. When the admin edits, moves or cancels a lesson, they tick “Notify by email” and, if they wish, “Notify by SMS” — the box says how many messages will be sent.

• The school's name as the sender
• Landline numbers set aside before sending: no credit wasted
• Every SMS logged, including those not sent, with the reason
• The credit balance on the dashboard, with a warning before it runs out
• Clients can refuse SMS from their profile

A reminder the day before suits a client who comes once. For a client booked on five lessons, the weekly summary sends one message instead of five, on the day and at the time the school chooses. By SMS, that is as many credits saved.